eBay: CRM Template Refinement

Accessible Email Design. Role: Email Developer.

Setting a new internal benchmark for accessible, Dark Mode-ready email design.

Worked closely with eBay UK's CRM team to deliver high-quality email campaigns across multiple sale categories. The work focused on Dark Mode-optimised styling, AAA-grade accessibility, and scalable design standards for eBay's motoring hub.

Dark Mode is where most email templates quietly fall apart. Colours invert unpredictably, logos disappear into their own backgrounds, and contrast ratios that passed in review fail in the inbox. The fix was a styling layer that declares intent explicitly rather than leaving it to each client to guess.

Accessibility was held to AAA rather than AA: real text over images, semantic structure, and contrast checked against both light and dark renderings. The result became the reference build for the motoring hub.

Highlights

• Dark Mode styling declared explicitly rather than left to each client to guess
• Held to AAA, not AA: real text over images, semantic structure, contrast checked in both renderings
• Became the reference build for eBay's motoring hub

Built with

• Mobile-First HTML
• NodeJS
• Litmus
• JSON