Decathlon: Personalised Campaign Automation

Data-Driven Personalisation. Role: Email Development Engineer.

Data-driven personalisation that turned context into customer conversion.

As part of Decathlon Digital's Conversion squad, I delivered personalised email content driven by user location, weather conditions, and sporting interests. The Weather Sports campaign transformed real-time data into relevant, product-led messaging.

The premise is simple and the execution is not: if it is raining in Lille and the reader runs, the email should not lead with tennis. Location, live weather, and declared sporting interest all resolve at send time.

AMPscript and SSJS handle the branching against SFMC Data Extensions, with the whole thing version-controlled in Git so a campaign can be reviewed like software rather than edited in place.

Highlights

• Location, live weather and declared sporting interest all resolve at send time
• AMPscript and SSJS branching against SFMC Data Extensions
• Version-controlled in Git, so a campaign is reviewed like software rather than edited in place

Built with

• SFMC
• SSJS
• AMPScript
• Git
• Data Extensions